Efil Çanakkale
Efil Çanakkale is a guesthouse that embraces sustainability and organic living, offering a unique stay through Airbnb. More than just a place to stay, it’s designed as an experience where guests can escape the city and immerse themselves in a natural, organic way of life.
The branding process focused on capturing the essence of Efil. A cohesive identity was developed through logo design, website creation, and photography, ensuring it reaches the right audience. This identity is further reinforced through occasional social media content.
Sustainability is at the heart of Efil. Breakfasts are prepared with homegrown produce, and practices like recycling, energy conservation, composting, and the use of biodegradable cleaning products create an eco-friendly environment. Guests don’t just stay here—they become part of a home, experiencing nature, authenticity, and tranquility.
Logo
The name Efil comes from the Turkish expression meaning "a gentle breeze," inspired by Çanakkale’s naturally windy landscape. The guesthouse, with its sunny and breezy atmosphere, reflects an organic way of living, centered around homegrown olives.
To capture this essence, the logo incorporates olive leaves and olives as key elements. A floating olive leaf was used to symbolize the movement of the wind. To enhance the organic feel, a custom typographic design was created using a textured brush, ensuring a natural and authentic identity.
Website
Photography
